How to Sell Insurance

Best ways to increase your insurance sales

We all know how competitive insurance sales can be and that's why it is so important to have any and every advantage over your competition. But don't be discouraged by the fact that most insurance sales jobs are competitive. The average insurance agent makes between $50,000 to $100,000 per year. Most insurance agents work off a combination of salary and commission, or some just all commission. This obviously means the more sales you make the more money you make. Purchasing insurance leads is a great way to find new clients on a consistent basis, but making the phone call is not always enough on its own. Here are a few simple tips to ensure you are one of the agents making the most.

Know your roll:

It is important to remember where you stand and what your purpose is when contacting your new perspective clients. In most cases it is expected that an insurance agent will guide customers though the maze of insurance policies, leading them to the right choice for them. It is of the most importance that insurance customers trust the fact that there agent are doing what is in there best interest. Often times the moment this is questioned is the moment the sale is lost.

Know your product:

The insurance industry is constantly changing. It is important to know exactly what is going on and what might be happening, so when a potential client ask about what is going on in the industry, you need to know. You want them to really feel like you know what your talking about. Not only is this important for closing a sale on your insurance leads but it helps generate more word of mouth leads. Beyond new sales, really doing your homework can help keep customer retention up. Undoubtedly your client will be approached by another insurance company offering them a cheaper service, but they will not switch. Why? Because they know you know what you are talking about. In conclusion an insurance agent on top of his game will not only be a great agent but also a knowledgeable teacher and a curious student.

Stay High Tech:

Just like almost every other industry the advent of the world wide web has greatly effected the insurance industry. This impact can be see across the boards from the way insurance leads are generated, to the way a company communicates with its clients. Even entire insurance agencies are running purely web based products.

As an agent you have to change with the times. Not only for your clients but for your self and your sales. For you clients you need to know whats new in the world of websites and mobile apps. In a world of convenience your customers need to be able to access what ever they want when ever they want, and you need to know how to give it to them. If it is possible for an insurance customer to check there latest invoice while in the middle of the Sahara desert, you should be offering it as a service, if anything else just because.

Social media allows you to connect with clients on a more intimate level. With social media you have a chance to become friends with your, get to know them and there interest. Small details you learn though you social networking can be a huge help in closing a sale.

Doing business face to face:

By this point you should have established a solid groundwork, focusing only on the one future client at hand. You have even conducted a mini survey to ensure you have all your bases covered. In some cases you have done everything possible to foster a casual and trusting relationship with your future client, yet they are still weary of committing to your service. So how are you going to reel them in all the way once and for all?

The combination of the internet and insurance leads is great for finding new clients and reel them in, but in many cases the old fashion face to face sit down is what the people want. Many people think that customer service is a thing of the past, and people are constantly complaining about this. They want to know there is a real person behind the key board, or behind the voice. Being able to actually take someones phone call is something many have come to really appreciate this day in age. Furthermore being able to sit down with someone for a full conversation is priceless to many. It is important to have this option available to your customers as often as possible.

Insurance leads like the ones generated by Leads2Results are a powerful tool. They eliminate the majority of your marketing efforts allowing you to focus on some of the more important aspects of the job like, for example, staying educated on the latest a greatest insurance products. This in turn will enable you to always stay ahead of the pact, keeping your sales high and consistent.